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Fashion & Beauty

Southwest Transforms Airplane Seats into Handbags

Southwest Airlines, long known for its inexpensive fares, unassigned seating, free checked bags and singing flight attendants, is now jumping into the world of fashion. Partnering with an Oregon-based company, the airline has turned scrap leather from its airplane seats into high-end handbags.

According to Forbes, Southwest was left with 43 acres of used leather after replacing seats on some of its aircraft with lighter ones to reduce fuel costs. It took most of the material to Looptworks, a company that uses industrial scraps to create unique pieces that reduce waste and aim to help the environment, where it will be made into vintage-inspired bags. (In another admirable move, Southwest also sent some of the leather abroad to SOS Kenya, which benefits orphaned children, and Massai Treads, which makes shoes for people in need.)

Looptworks is offering three bag designs — backpack, duffel and tote — which can be preordered as part of what has been dubbed “Project LUV Seat.” The company claims that each bag produced saves 4,000 gallons of water and reduces CO2 emissions by 72 percent (when compared with what would be required to use brand-new leather for the same bags).

As if this idea couldn’t get any more awesome, Looptworks employed disabled adults to deconstruct and clean the leather.

The irony, though, is that the bags are retailing for anywhere from $150 to $250 each — more than the cost of some of Southwest’s roundtrip flights.

Would you purchase one of these bags? Leave your comments below.

–written by Ashley Kosciolek

By Sarah Schlichter

Deputy Executive Editor Sarah Schlichter's idea of a perfect trip includes spotting exotic animals, hiking through pristine landscapes, exploring new neighborhoods on foot, and soaking up as much art as she can. She often attempts to recreate recipes from her international travels after she gets home (which has twice resulted in accidental kitchen fires—no humans or animals were harmed).

Sarah joined the SmarterTravel team in 2017 after more than a decade at the helm of IndependentTraveler.com. Sarah's practical travel advice has been featured in dozens of news outlets including the New York Times, the Chicago Tribune, USA Today, Budget Travel, and Peter Greenberg Worldwide Radio. Follow her on Twitter @TravelEditor.

The Handy Item I Always Pack: "A journal. Even years later, reading my notes from a trip can bring back incredibly vivid memories."

Ultimate Bucket List Experience: "Road tripping and hiking through the rugged mountains of Patagonia."

Travel Motto: "'To awaken quite alone in a strange town is one of the pleasantest sensations in the world.'—Freya Stark"

Aisle, Window, or Middle Seat: "Aisle. I get restless on long flights and like to be able to move around without disturbing anyone else."

Email Sarah at sschlichter@smartertravel.com.

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