Three relatively new low-fare airlines have run into troubles ranging from minor to bad, with one shutting down completely and the other two cutting or delaying new air routes. Industry pundits have been saying for some time that it wouldn’t be easy for the slew of new low-fare airlines to make their business models work, given the competition from established low-fare lines and ongoing opposition from the legacy lines. And that now seems to be ringing true.
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Here are the most recent low-fare airlines to show signs of instability, financial or otherwise.
Cobalt Air Strands Passengers
A low-fare airline based in Cyprus has failed, completely shutting down. As in the recent Primera case, travelers already at their destinations were stranded and travelers who had not yet started their trips were left with worthless tickets. Also as in the Primera case, other lines offered “rescue” fares, starting with Wizz Air.
Cobalt suggested travelers with worthless tickets contact their credit card issuer, travel agency, or tour operator. This failure probably does not impact many U.S. or Canadian travelers, but it reinforces the warnings of a financial winter looming for European low-fare airlines: Cobalt wasn’t the first, and it likely won’t be the last. Anyone planning to use a small low-fare startup should consider buying travel insurance. And buy it from a third party, not the airline: Most airline insurance policies don’t pay off if the corporation that sold them folds.
WOW Air Cuts Routes
The fast-growing Icelandic low-cost airline is dropping five U.S. routes to its Reykjavik hub: Cleveland, Cincinnati, Dallas (Ft. Worth), New York (JFK), and St. Louis. It’s hard not to conclude from this that that (A.) $99 transatlantic fares are less sustainable than they thought, (B.) a successful air hub operation requires lots of profitable spokes on either side, and (C.) connections on routes that already have nonstop competition is not an easy sell.
This situation shows how quickly low-fare lines react to unfavorable markets: If it isn’t selling well enough, they drop it. Fortunately, WOW remains fully operational, and no travelers will lose any money. But it will probably drop another route or two, and perhaps still continue to add a few new ones to test.
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Swoop Postpones New Routes
WestJet’s new low-fare airline subsidiary, Swoop, postponed its new routes into the U.S. that were due to launch October 11. Fortunately, the airline says the flights were postponed because of a delay in bureaucratic paperwork, not financial problems. And you can expect the new routes to operate by the end of October.
WestJet was able to handle some booked travelers on its own flights, and is taking care of others. But the story of low-fare airlines having to rebook stranded passengers is starting to feel all too common.
More from SmarterTravel:
- 5 New Airlines to Watch for Cheap Flights
- Is There Finally a New U.S. Low-Cost Airline?
- The Best U.S. Airline for You
Consumer advocate Ed Perkins has been writing about travel for more than three decades. The founding editor of the Consumer Reports Travel Letter, he continues to inform travelers and fight consumer abuses every day at SmarterTravel.