The next big thing has arrived in Vegas, and it’s surprisingly … small. Whether you see Las Vegas’ wave of boutique-inspired hotels as an adaptation, a reinvention, or a perversion of the small-hotel concept, there’s no doubt that boutique is reshaping the city. With the recent opening of three high-profile hotels that rely heavily on the boutique angle to differentiate themselves from what’s come before, it’s clear that the hotel trend has reached critical mass in Vegas.
But as with everything else, Sin City does things its own way, and it has taken the core concepts of boutique hotels—individuality; personalization; quirkiness; fewer rooms; and destination restaurants, bars, and spas—to new and different heights than the rest of the world.
So what’s Vegas boutique? Since the concept is constantly being reinvented, there’s no single profile. Some properties occupy a few floors within major casino hotels, others fill high-rise towers that help define the skyline; some eschew gaming, while others embrace the casino floor. But similarities exist: When bigger isn’t the point, all that manic Vegas energy is channeled into the small things—like subtle and sophisticated scents, high-end toiletries, sumptuous fabrics, and cool communal spaces with the trendiest coffee in the morning and cocktails in the evening.
Here’s a tour of the latest boutique offerings in Vegas.