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In-Flight Experience

Geven’s Piuma Sofa: The Bed Coming to Economy Class

For the many travelers who can’t sleep in flight but also can’t afford an upgrade to the front of the plane, a new economy-class bed/seat design could revolutionize the way they travel. Italy-based seat manufacturer Geven debuted its Piuma Sofa — a concept that would turn economy-class seats into a lie-flat bed — at the Aircraft Interiors Expo last week, reports Flightglobal.

The “sofa” effect is created by detaching the headrest from the top of the seat and affixing it to the front of the seat cushion. When all three or four seats in a row are given the same treatment, the result is a bed that stretches across the seats, wide enough for up to two adults. Check out the video below to see how it works:

Geven envisions the concept as a way for airlines to make extra money. Much as passengers can pay a fee at check-in to upgrade themselves to a premium economy seat with extra legroom, they could also pay $200 or so to move to an empty row fitted with the Piuma Sofa. The airline wins by monetizing unsold seats, and the flier wins by getting a good night’s sleep on an overnight flight.

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This isn’t a brand-new concept. It’s inspired by Air New Zealand’s Skycouch, a spokesperson told Flightglobal, but it’s a less bulky option since there’s no need to store any part of the bed under the seat. Other airlines that already offer similar lie-flat seats in economy include China Airlines and Kazakhstan’s Air Astana, according to the Daily Mail.

South African Airways will be the first airline to debut the Piuma Sofa; Air Asia X has signed a letter of intent.

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Would you pay an extra $200 to upgrade to the Piuma Sofa?

By Sarah Schlichter

Deputy Executive Editor Sarah Schlichter's idea of a perfect trip includes spotting exotic animals, hiking through pristine landscapes, exploring new neighborhoods on foot, and soaking up as much art as she can. She often attempts to recreate recipes from her international travels after she gets home (which has twice resulted in accidental kitchen fires—no humans or animals were harmed).

Sarah joined the SmarterTravel team in 2017 after more than a decade at the helm of IndependentTraveler.com. Sarah's practical travel advice has been featured in dozens of news outlets including the New York Times, the Chicago Tribune, USA Today, Budget Travel, and Peter Greenberg Worldwide Radio. Follow her on Twitter @TravelEditor.

The Handy Item I Always Pack: "A journal. Even years later, reading my notes from a trip can bring back incredibly vivid memories."

Ultimate Bucket List Experience: "Road tripping and hiking through the rugged mountains of Patagonia."

Travel Motto: "'To awaken quite alone in a strange town is one of the pleasantest sensations in the world.'—Freya Stark"

Aisle, Window, or Middle Seat: "Aisle. I get restless on long flights and like to be able to move around without disturbing anyone else."

Email Sarah at sschlichter@smartertravel.com.

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