Best Western has consistently been among the least generous of the major chains when it comes to loyalty-program promotions.
This new offer—or a part of the offer at any rate—is notably more attractive than past Best Western promotions. Members of the hotel’s loyalty program can only hope it’s indicative of the company’s future marketing initiatives.
Through November 30, Best Western Rewards members can earn double points for all eligible Best Western stays.
Registration is required.
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Separately, Best Western is offering a free night at any North American property for the discounted price of 10,000 points between November 1, 2017, and January 31, 2018.
Deal or No Deal
Double points? Nothing special about that.
The discounted award nights, however, add real value to Best Western Rewards points. Normally, free award nights range in price from 8,000 to 36,000 points. Redeeming 10,000 points for a night that would have cost 36,000 points represents a substantial savings. It’s a compelling reason to earn 10,000 points, which in turn is a compelling reason to stay at Best Western. And that’s good marketing.
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.