I’m not a fan of flash sales. If a company discounts its product or otherwise adds value to a purchase, then it should allow sufficient time for the offer to be widely communicated, considered, and acted on. “Snooze you lose” has always struck me as disrespectful and a bit nasty.
Notwithstanding my grumbling, and other travelers’, flash sales have become a fact of travel life, a marketing tool increasingly deployed to temporarily punch up sales. And some of the sales are too rich to be ignored.
Case in point: JetBlue’s newly announced, and soon to expire, award sale.
Through March 4 (11:59 p.m. local time), TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between April 26 and June 16, Mondays through Saturdays. Blackout dates: May 26 – 30.
Award-flight prices may not fall below 3,500 points, however, even with the discount.
Deal or No Deal
A 25 percent discount… aside from the limited time to book, what’s not to like?
Reader Reality Check
How do you feel about flash sales?
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.