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Frequent Flyer

Act Fast – JetBlue Award Sale

Through March 4, TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between April 26 and June 16.

I’m not a fan of flash sales. If a company discounts its product or otherwise adds value to a purchase, then it should allow sufficient time for the offer to be widely communicated, considered, and acted on. “Snooze you lose” has always struck me as disrespectful and a bit nasty.

Notwithstanding my grumbling, and other travelers’, flash sales have become a fact of travel life, a marketing tool increasingly deployed to temporarily punch up sales. And some of the sales are too rich to be ignored.

RELATED: Virgin America Offers Bonuses for Friend Referrals

Case in point: JetBlue’s newly announced, and soon to expire, award sale.

Offer Details

Through March 4 (11:59 p.m. local time), TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between April 26 and June 16, Mondays through Saturdays. Blackout dates: May 26 – 30.

Award-flight prices may not fall below 3,500 points, however, even with the discount.

Deal or No Deal

A 25 percent discount… aside from the limited time to book, what’s not to like?

Reader Reality Check

How do you feel about flash sales?

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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

By Tim Winship

After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.